Internet Marketing

Internet Marketing has become a necessity for any business hoping to succeed in todayís marketplace. Creating a beautiful website is a start, but itís hardly enough. Creating an Internet Marketing Strategy is a necessary second step to drive new visitors to your site and encourage current visitors to return.

Internet Marketing is an ongoing process that starts with an aesthetically pleasing and intuitive website design with focused content written for your client base. Other important elements include visitor incentives, directory placement, newsletters, and Search Engine Optimization to name a few.

Copy Writing/Editing

People judge you and your company by the words you use and how you use them. Well-written copy on the pages of your website has the power to create a professional image and encourage visitors to buy your products or services. Writing copy for web pages requires skill with written language as well as a keen marketing sense and a knowledge of search-engine-specific considerations. If this sounds intimidating, never fear. We are expert writers and editors and can write the copy for you or take what you have and edit it for style, grammar, marketing effectiveness, and Search Engine Optimization.

Visitor Incentives

Once people find your site, you want to give them reasons to keep coming back. We can suggest and implement innovative strategies to accomplish this. These are often specific to the type of business/website and might include message boards, quizzes, web-only offers, contests, industry-specific news headlines, etc.

Directory Placement

There are a number of free and paid directories where you can establish links to your site. Directories like Yahoo, the Open Directory Project, and Business.com are examples. Being listed in directories is important because in addition to driving visitors to your site directly, search engines like Google give additional weight to sites that are listed in relevant directories. We can help you find the best directories for your business and determine which paid directories are worth the money.

Newsletters

Email newsletters are a great way to build a loyal customer base, keep your company name in people's minds, boost your search engine ranking, and encourage repeat visitation. We can design your newsletter ourselves or refer you to one of many effective and economical online newsletter services.

Search Engine Optimization

An essential part of Internet Marketing is carefully selecting specific keywords and key phrases that capture the essence of your company's mission and that your target audience would use to find the products or services that you offer. This aids in one of the most important aspects of your internet marketing campaign, Search Engine Optimization. Statistics show that the majority of web surfers find websites by typing key words into Google, Yahoo, and other search engines, then visiting the sites that rank highest in the search results. Our web designers follow the latest trends in the search engine industry and know how to get your site to the top of the rankings. Click here to read more about our Search Engine Optimization services.

We would be happy to discuss how a well-executed Internet Marketing campaign could transform your business.

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